Almost every single business today uses computer software of some kind. This can range from a simple system to calculate payroll, to complex accounting programs and fixed asset management software. Today’s world is largely a virtual one, which exists on digital screens, intangible servers and in various programs and pieces of software. Of course there

Many companies and marketers grapple with how to use social media to convey messages effectively in order to increase customers’ awareness of their brand, engagement with their content, and investment in the products or services that are on offer. What many social media marketers fail to do is to utilize two basic responses in their