Whether running an e-commerce shop or a company website, optimization is one of the most important aspects of your marketing strategy. Creating a search engine friendly environment greatly improves user experience, thus boosting online traffic and driving sales, which are paramount to the overall success of your venture. Search engine optimization is arguably one of the best tricks you should consider.
First and foremost, search engine optimization amplifies your online presence by increasing visibility. SEO provides numerous paybacks, including:
- Offers an avenue for free and far-reaching marketing campaigns
- Helps build integrity and brand authenticity
- Showcases your products in an eye-catching manner crucial for keeping visitors in the loop
- Ensures easy site navigation and management
Although an essential e-commerce component, understanding the dynamics of SEO can seem overwhelming to amateurs. There are dozens of intricate factors to consider in order for your website to attain the anticipated Google ranking.
Top 3 Reasons Why You Should Not Do Your Own SEO
For beginners, black hat SEO and white hat SEO practices may seem deceptively identical. Your blog is an invaluable asset and you don’t want to go ahead experimenting and accidentally getting blacklisted. Low budgets, overconfidence, and ignorance are the main factors that force many website owners to consider doing their own SEO. Rather than messing around with something so critical to the overall health of your blog, it is advisable to consider hiring an SEO professional with experience in the field.
But why exactly is doing your own SEO a bad idea? Actually, there are dozens of reasons, and the most common ones include:
1. Limited experience and expertise
The main and the most sensible motive against this seemingly cost-effective practice is that you are an amateur and probably don’t quite understand the exact SEO your site needs. Most of the techniques and tools engaged by SEO specialists are unfamiliar to regular content developers.
Although you may have remarkable content development skills and seamless Internet navigation capabilities, for a specific SEO strategy to bear fruit involves keeping up with the tides of the ever-fluctuating ocean of Google algorithms. According to a recent post by Google, in order to get your hands on the best search engine optimization practices, you may need to subscribe to numerous online courses which may not be possible for most site owners with more demanding tasks under their belts.
Essentially, if you are looking for perfection, efficiency and results complete with proper advice on how to boost your site’s SEO, consider hiring expert personnel or a certified SEO company. Honestly speaking you will get a good value of your money!
2. Poor analysis and reporting
We can all agree that SEO is a tremendously important element to the success of any e-commerce platform. It covers a wide scope and for you to know if you are on the right track and ensure an impactful SEO strategy, proper analytics and reporting are exceptionally crucial as it helps identify acquisition conduits and determine conversion rates, among other aspects.
For an average Joe, this may sound like rocket science! It could be overwhelming and tiresome if you don’t have the patience to handle large data and the skills to analyze it. While website optimization reports and analysis is not a one-time thing but an ongoing process crucial for ranking and generating action plans, entrusting your SEO operations to an expert would be a nice idea. Besides saving you the excruciating mental pain and grueling hours in the office trying to make sense of the voluminous data, avoiding doing your own SEO will guarantee better results, professional advice, proper reports, and in-depth analysis.
3. May not be accommodative
Actually, you may have all the necessary skills, knowledge and experience needed for proper SEO operations. While this may be a green light as the ultimate custodian in other disciplines, when it comes to optimizing a website this may not be the case.
Remember your website is an open source platform and it should accommodate each and every visitor. There is no supremacy of ideas, and relying solely on your intuition may seriously limit the potential of your website. For example, a certain theme may seem perfectly nice and easy to navigate but feel cumbersome and confusing to another party. Avoiding doing your own SEO presents an exclusive opportunity where you can get a second opinion and exchange ideas, thus settling for the most accommodative and fruitful strategy.
Conclusion
Launching a website is a major step into venturing into the digital world. However, without good online visibility, achieving your site’s primary goal may be a dream. Search engine optimization is one of the most popular and reliable techniques to improve websites traffic and boost overall sales. While there are numerous cost-effective approaches you can easily employ, some techniques are not recommended and doing your own SEO is one of them.
Although cheap, this practice provides poor SEO reports, analysis and deprives you professional advice. In summation, doing your own SEO is not a good idea and should be avoided at all costs.