Creating a successful Facebook page for a business can be a daunting process. Many business owners feel as if their only option is to invest huge sums of money into their online marketing campaign, but that misconception. By creating an engaging page, staying consistent, and strategically dipping into an advertising budget, owners may come to

Data is the driving force of the modern business world. Thanks to ever-expanding computer processing capacity, businesses are able to gather and process more and more data to make better decisions. Retailers track shopping habits and figure out ways to promote items that consumers are more likely to buy. Websites track visitor behavior and can