Creating a successful Facebook page for a business can be a daunting process. Many business owners feel as if their only option is to invest huge sums of money into their online marketing campaign, but that misconception. By creating an engaging page, staying consistent, and strategically dipping into an advertising budget, owners may come to find that advertising via social media can provide an unparalleled return on investment.
Research Your Clients
Just as with any other form of advertising, specific social media marketing techniques will appeal only to specific demographics. This is why business owners need to take a little extra time to research exactly who they would like to reach out to. Owners should consider how often their potential clients will be on these social media sites, their age, their spending habits, and their general interests.
Stay Consistent And Up-To-Date
After creating the business page, it is time to start setting up an outline of exactly what to post and when to post it in order to achieve maximum saturation. While those running the Facebook account should not feel obligated to keep information streaming out every single hour, at least a few minutes should be taken every day to get on the account, post information, explore what others are posting, and engage with any traffic.
Do I Need Paid Advertising?
At some point, most business owners will want to consider a pay-per-click campaign, also known as a PPC campaign. This means that the owners will be paying for each visitor that clicks through the advertising links found on Facebook. Currently, Facebook’s internal advertising program is known as Go and can be used by companies of any size. Facebook offers step-by-step instructions to create a Go account, set a budget, and then begin creating custom advertisements that reach very specific demographics.
Be Wary Of Negative Practices
It may take quite some time for a company to develop a good following on their Facebook account, but one or two slip ups are all that is needed for all that hard work to go down the drain. Any time that a post or comment is about to be made, account managers should carefully consider if their followers actually want or need that information. Any complaints that are made on the Facebook page should be replied to privately in order to prevent the situation from escalating.
Dialogue Not Monologue
The difference between traditional advertising and advertising through social media comes down to how much interaction can take place between a company and its customers. Business owners should think of their Facebook page as the lobby of their store. It is a place where clients can ask questions, make contacts, and explore the company’s goods or services. This means that a little extra time should be dedicated to responding to comments, replying to messages, sharing, and liking.
Connect All Accounts
A digital marketing campaign that relies exclusively on Facebook will be at an immediate handicap. While Facebook is no doubt the largest social media venue, there are quite a few others that are growing in popularity. There are a number of third-party tools that can be used to link social media accounts so that anyone can update information with just a single click of the button. Other platforms to consider include Instagram, Etsy, YouTube, Twitter, and LinkedIn.
Few marketing tools are as powerful as a well-developed Facebook page, but social media marketing will require some extra work. By remaining consistent and engaging with visitors, owners can ensure that everything they invest into their social media account will produce results.