In May 2011, the European Commission published a report on native-language speakers and their web visiting tendencies. According to the report, 90% of participants in the study were more likely to visit a website written in their native language, if given the choice. However, 53% of the multilingual participants also reported that they would accept

Imagine for a moment that you own a brick and mortar store somewhere. You’ve worked hard to bring visibility to your store, hired a friendly and helpful staff, and perfected your products. All day, every day, customers file through the stuffed aisles of your store, but something puzzling is happening… they’re not buying anything. You