Massive changes occurred in social media during 2014. New platforms were created, advertising strategies and platforms continued to develop, and more people were using social media than ever before. The numbers, as always, tell the story: in 2014, approximately 1.79 billion people were using social media, and those numbers are expected to increase to 2.5

One of the most obvious developments in content marketing over the past 12 months has been this: the audience is now in control. Content marketing is driven by demand, originality and the ability to serve a particular purpose. What this means is that poor content will produce little to no results thus affecting your business’