Funding Your New App Idea

For many people with an app idea, the gap between inspiration and execution might seem insurmountable. Getting an idea off the ground might seem like an uphill battle, especially for those with limited or no technical background. Fortunately, the rapid growth of mobile technology has led to an equally rapid growth in mobile developers who are eager to help you take your project off the ground. The following pointers are provided by Digital Decorator, a successful web app that was funded through various companies who had a common interest in seeing houses comes to life for free online.

Creating A Core Concept

The foundation of any mobile app starts with a core concept. As with any development project, honing and refining the core concept will lead to shorter development time and a stronger deployment. Imagine if your app was a business proposal. At a minimum, you should be able to answer the following:

  • What needs are served by the app?
  • What market segment(s) am I targeting?
  • How can I market this app? What kind of competition will I be facing?
  • How do I expect people to use this app?
  • How much am I willing to spend?

If you can present a strong core concept, designers and developers will be more confident in bringing your idea to life.


Apps can be complex. Many times they require the integration of several unique components such as the user interface, Web communication and data storage. While you don’t need to know everything about how your app works, it helps to plan out the basic underlying functionality. One of the best ways to get a developer on board is to create mockups, which are images of how you expect the app to look and function. Mockups give the developer a general idea of how the different components of the app eventually come together to form a final product. They also provide you with a way to verify the quality of the work once the development process is finished. Consider a home decorator app for interior designers; most developers probably don’t have a lot of experience with interior design, but they can create decorating software based on images and guidelines presented to them.

Finding A Developer

As mentioned earlier, app developers are everywhere. The quality of your app will depend on where you look and how much you’re willing to spend. The following list presents potential sources ranging generally from more expensive to less expensive:

  • Development studios. If you have a larger project, or you require a higher level of quality and service, consider hiring an app development company. Companies such as Blue Rocket, Fueled and savvy apps will create a high-quality app for a high-quality price.
  • Freelancers and independent contractors. Platforms such as Elance, oDesk and Freelancer make it easier than ever before to connect ideas with developers. Most of these platforms provide rating and feedback systems to help you find a developer who is both capable and trustworthy.
  • Local developers. If you work in a metropolitan area, chances are you’re surrounded by skilled developers eager to work on your project. Social media websites are a great way to connect with local app development teams. You can also use websites such as Matchist and AppFutura to find local teams willing to work on your project.