Developing a mobile app is the perfect way to further your business. You are not just allowing your business to be present on the platform where your target is, but also enhancing your visibility using a variety of platforms. While a mobile website is a good idea, mobile app secures a splendid space in the world of technology and branding.
While mobile app development is certainly a good way of branding, it needs to be well planned and really well executed too. You just cannot roll out a mobile app without thinking about the consequences. Also, rolling out a mobile app without testing it is not a good idea. You need to plan, strategize and finally execute your mobile app.
There are some things you might as well avoid when developing your mobile app. If you give into these mistakes, you might jeopardize your efforts and investments in one go.
Create A Roadmap
Most businesses don’t consider designing a roadmap for the mobile app before actually pulling it up. Yes, as much as a mobile app requires your time and efforts, it also requires a lot of planning. You might think it unnecessary, but a perfectly planned mobile app development is the one that goes successful.
So, don’t start off without planning your mobile app. Take a rough sheet, and start off by noting things that should occur as part of your mobile app. How should the mobile app look like, how should the app flow be etc. Without proper planning, designing the app can become a big mistake.
You need to calculate the cost of the whole design. A breakup of the cost is also necessary as part of designing the roadmap for your mobile app development. To create a roadmap, you will need to invest time and efforts in researching about the target you are designing the app for. Don’t make the move before you have designed a proper roadmap.
Outsource Or In-house
You will always face a choice between a full time developer and outsourcing the project to an outside agency. Choosing would always remain your decision! But, never make a wrong decision while choosing a developer as that would mean you will roll out a bugged app. Evaluate your needs against what is being offered by the in house developer vs outsourced agency. When you have a quote comparison in your hand, choosing would become easier. You need to choose based on their skill sets, referrals from the client etc.
Appoint A Project Manager
When you are rolling out a mobile app, you will need to appoint a head for the project. Don’t make the mistake of allowing all your resources to handle one single project. That way you are not making efficient use of your staff members. The best way to avoid any kind of mishandling of the whole project would be to appoint a project head who can handle the communication with the developer as well as the business head. You won’t need to do the hard work; you just need to coordinate the various tasks.
Pilot Test Your Project
It is important to do a pilot test of your mobile app before you roll out the final app. It is important to get a feedback about the app that you have just designed. This is why select a minimum number of handsets on which you will roll out the design. Allow the users to use the app, and get the feel of the app. Let them, the potential users of the app, tell you how and what they feel about the app.
Most brands make the mistake of rolling out an app without the pilot test. This means you are allowing the final app to have a number of bugs. Once rolled out, testing and getting rid of the bugs can become a tad bit difficult.
Quality Check After Pilot
Once the pilot test is done, you will receive a number of feedbacks. Of course, you will need to work hard on gaining the feedback. Once you have the feedback, you will need to work on removing the bugs from the app. The final app that is rolled out should not possess the bugs that were mentioned during the feedback. Take all the positive and negative feedback into consideration before you roll out the final app.
Jack Martin VP of Marketing of PremierTrainingCourses – sales training courses providing company based in UK. Jack Still enjoys the challenge of a start-up he is also an active blogger and writer for many online training courses related magazines and blogs.