Link Building 101
The million dollar question for many businesses today is the question, “How do I get my site to show up on Google?” The simple answer is to first optimize your website and secondly to build links to it. If you haven’t done so yet read Shane’s post on SEO 101, go do that first! His post will show you the major adjustments that you need to make on your website itself to help boost your rankings in Google and the other search engines. Often times the biggest increases to your rankings in the SERPs (search engine results pages) will be gotten through doing on page SEO so do not skip this step!
Next to optimizing your website, the most important factor to increasing your rankings in the SERPs is the quantity and quality of other websites that link to yours. There are numerous ways to get other sites linking back to yours which is a process aptly named “link building” or “building back links”. This Link Building 101 series will cover the most basic ways that you can start building links back to your site starting today. Today we’ll start with directories.
Directories are websites whose job it is to link to other websites! This makes them a great starting place to get links from. Usually, all you need to do is just to submit your website to a directory and you’re done. Occasionally, you’ll have to verify your e-mail address so I recommend not using your primary e-mail address when you sign up so that you don’t have less junk coming into your e-mail inbox.
The Top Three Directories:
Some of the best directories include the Yahoo! Business directory, Best of the Web Directory, and the DMOZ directory. The first two cost about $300 to get a listing but the last one is free (however it can take months for your listing to show up) If you have the cash, these are worth investing in as they provide solid backlinks to your website that will help your rankings in the SERPs. You should take a little bit of extra time when submitting your website to these three directories to ensure that you have the best chance of getting a listing for your site.
You should also do a search for directories within your niche and submit your website to them as well. For example, if you are in the lawn care business, do a Google search for “lawn care directories” and submit your website to the sites that come up on the first page or two of results. This is a great place to start your link building because it gets you links from websites that are relevant to your niche which will help you climb the search engine rankings faster.
Paid Directories / Reciprocal Link Directories:
Other than the big directories that I mentioned earlier, I don’t submit any sites to directories that require me to pay for a listing or any directories that require a reciprocal link (a link on your website linking to the directory). If you come across directories that want money or a reciprocal link before you can get a link to your website, you’re probably best just moving on. For every directory trying to charge you money, there are another five that don’t so just move on.
I recommend that you get started link building TODAY by finding some good directories to submit your site to. Do a Google search for “top directories in [your niche name here]” or “[your niche] directories]” or even “Top online directories” to find directories that you can submit your site too.
As a final thought, please, please, please stay away from offers to submit your website to 100s or 1000s of directories. It’s tempting to try to shortcut the process but it’s rarely worth it and could actually hurt your rankings rather than help them!
Stay tuned for Part 2 on Social Bookmarking!
– Marketer Matt – King of the Internet
This post was written by internet marketing expert Matt Hall of Scepter Marketing. Scepter Marketing is an internet marketing company which helps small businesses skyrocket their business via the internet.