Link Building 101 – Blog Commenting Part 2

Our last post in the Link Building series covered the technique of commenting on blogs in order to get relevant links back to your website. This post will cover more tips for commenting on blogs that will help you get even better results!

  • Government and Educational Blogs. It is well known that Google tends to favor links that link out from .gov and .edu websites. This means that any links that you can score from government, university, or k-12 school blogs will most likely make your blog commenting campaigns even more effective. It may be tough to find relevant blogs with a .gov or .edu extension but the power of these links will likely offset the fact that they aren’t relevant.
  • Deep Linking with TypePad. Most people build links to their home page. However, best practice dictates that you have lots of links pointed to your interior pages (pages that are not your home page) as well. So how do you get these? Well some blogs will let you put in a URL that points to one of your interior pages (ex. http://www.yoursite.com/interior-page/). TypePad is one of the only blogging platforms that allows you to post these types of URLs in comments but fortunately, lots of people use both the TypePad website itself as well as installing in on their own domain. To find these types of blogs, type in something like this into Google: “[your key word here]” “blog” “typepad” – “comments off”. This will return results that have your keyword mentioned which also have the terms “blog” and “typepad” on the page or in the URLs while also removing any websites that have “comments off” so that you don’t have to filter through as many blogs to find good ones to post on. This is a fabulous way to get interior links!
  • Ask Questions. As we mentioned in the last post, you should be submitting comments that aren’t spammy. You should be adding comments that actually add value to the blog site and to the blog post. One of the best ways to do this is by asking questions within your comments. Often times on blogs, there is a check box that you can click which will cause the blog site to automatically send you an email whenever someone responds to your comment. If you are finding blogs relevant to your niche, this is a great way to start a conversation which can result in multiple links to your site and could even create a relationship with other readers or with the blog owner. These relationships can result in other link building opportunities such as getting placed on others’ blog rolls or working on guest posting arrangements.
  • Very Your Input in the “Name” Field. You don’t want every single link coming to your website to have the exact same anchor text. To avoid this, you should vary the words that you type into the name field. Here are a few examples
    • Doug @ Best Pet Supplies
    • Doug – Pet Supplies Store
    • Doug Brown ~ Pet Supplies

    I recommend coming up with 5 to 10 of these names that include the keyword terms that you want to get ranked for and then rotating them.

  • Save Time By Copying and Pasting. It may seem simple but if you create a document with your 5-10 lines that you want to use in the Name field and the URLs of your website and of the interior pages you want to point links at, you can just copy and paste the text into the appropriate fields. It’ll make the process faster and you’ll get more links!

And there you have it! A few of my best tips for making blog commenting an efficient and effective process. Stay tuned for the next installation of the Link Building 101 series.

– Marketer Matt – King of the Internet


This post was written by internet marketing expert Matt Hall of Scepter Marketing. Scepter Marketing is an online marketing agency which helps small businesses skyrocket their business via the internet through services such as local email marketing and social media management as well as their ever growing proprietary network of local consumers.

  • Riia Lehtonen

    It is very important to comment relevantly to consider it as not spam,in Helsinki Finland most of the SEO companies advice to all SEO that they need to be patient to avoid spam.Thanks for this lesson.

  • Hi, very very useful information, great.

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