Link Building 101 – Blog Commenting Part 1

Blog commenting is one of the quickest most effective ways of building links to your website. Anyone can set up a blog these days and many people do! Companies have blogs, individuals have blogs, informational websites have blogs, government websites have blogs, any pretty much everyone else. Blogs exist for pretty much every conceivable niche from aliens to dog walking to leadership to religion.

So how can blogs help you get your site ranked higher in Google? Well, most blogs allow people to comment on their blogs. A comment is just that, a comment. They generally appear below a blog post and give the readers of the blog an opportunity to voice their thoughts and opinions. And many blogs automatically create a link that links back to the website or blog of the one who is commenting (that means you!) You just write up your comment on the blog, punch in your name and website URL and submit!

Here are a few quick guidelines that you should keep in mind when commenting on blogs.

  1. Make sure the blog links out. Not every blog allows readers to comment. Of the ones that do allow comments, not all of them allow you to enter your website or blog to get a link. Before you bother reading a whole blog post, scroll to the bottom of the post to make sure that the blog allows comments and that it includes a field for you to enter in your URL. If not, don’t waste your time.
  2. Comment on blogs that are relevant to your niche. It is reported that Google uses relevancy as a factor in its algorithm. Simply put, if your website is about dog training, links from dog training blogs would probably be the most relevant links to get followed by other dog related blogs. Non-relevant links are still good to get of course, and you should work to get some of these linking to you as well. Just keep the 80/20 rule in mind and get most of your links from blogs related to your niche.
  3. Actually write a comment. Yes, you may get away with a comment that says, “great post!” or “good information, I like much” but would you want those types of comments on your blog? Didn’t think so. When you are commenting on blogs it’s best to at least skim the blog post you will be commenting on. Once you are finished skimming, write a brief 2-3 sentence comment that praises the blog. Many blogs are moderated so writing non-spammy comments will keep your comments from getting deleted as often. Also, you may even spark a conversation on the blog that could results to more traffic to your site, partnerships with bloggers, or other great benefits.
  4. Put your keywords in the “Name” field. While some people frown on this, it still works. As we’ve learned already, anchor text is important when building links to your site. So when you type in your name you may want to try something like: Doug @ [your non-spammy sounding keywords or your website/company name]. Doug @ Best Pet Supplies sounds fine and will make sense if you are posting on some type of pet related site. Doug – Bird Feeder Cat Food is a little more obvious and makes a blog look spammy which bloggers (including me) don’t really care for.

With these brief tips you should be able to create hoards of links linking back to your site from other relevant sites with relevant anchor text! What more could you ask for in a link? I recommend taking 10-20 minutes a day and getting 5-10 links from blog comments. Over the course of a year you’ll have upwards of 1500 links or more from blog commenting alone!

Stay tuned for Part 2 of Blog Commenting in this series on Link Building!

– Marketer Matt – King of the Internet


This post was written by internet marketing expert Matt Hall of Scepter Marketing. Scepter Marketing is an internet marketing company which helps small businesses skyrocket their business via the internet through services such as local email marketing and social media management as well as their ever growing proprietary network of local consumers.

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  • Utghjfdgh

    When you are commenting on blogs it’s best to at least skim the blog post you will be commenting on. Once you are finished skimming, write a brief 2-3 sentence comment that praises the blog.

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