SEO as an industry has had a bad rap. In the past clients have had bad experiences with ‘snake oil salesmen’ purporting to be SEO specialists, but who have actually done their clients’ websites more harm than good. More consumers than ever are now using the internet to research and shop for products, so investing in a bad or fraudulent SEO company can spell disaster for a business, by costing them money and losing them sales.
Even though most SEO specialist and consultants are hard working people who offer genuinely useful services, it is ultimately up to the client to sort the wheat from the chaff when looking for a reputable SEO company to whom they can give their business. So here’s a few tips on how to go about outsourcing your SEO to the best company possible.
How to Outsource Your SEO
Outsourcing your SEO should always involve a process not too dissimilar to that of outsourcing any other service. Whether you’re a company or individual, it’s important to make sure that you cover all of the following points before deciding which SEO company to give your business to.
- Ask to speak to an existing customer directly
- Request a meeting with the team who will be working on your account
- Negotiate the terms of your contract and, ideally, determine a mutual break point.
- Ask about their failures – which campaigns have been unsuccessful, which clients they have lost, and make sure you understand the reasons behind them.
- Itemise your billing arrangement – make sure you know exactly what you’re paying for, for how long, and what you should expect to get out of it.
A good SEO company should be able to easily identify several weak points in your company’s SEO and suggest strategies for improvement, however be wary of any SEO company which promises a guaranteed solution. Because SEO is dependent upon so many variables, there are no quick solutions. Instead, find a company which is honest about what they will be able to do and how difficult it might be, who can therefore furnish you with a more realistic expectation about the potential success of your SEO campaign.
Performing In-House SEO
Outsourcing your SEO only becomes necessary if you or your company is unable to implement your required SEO in-house. Often, a business may find that it is able to perform in-house SEO to a good basic level, reducing costs by only outsourcing the SEO strategies that they cannot perform themselves.
To perform your own in-house SEO it’s essential that you have the right computers and software, to be able to research, perform and monitor your SEO strategy from start to finish. Many companies also decide to obtain basic SEO training for employees to whom in-house SEO can then be assigned. If you do not already have the necessary computing equipment it may be the right time to begin thinking about apple mac rental or laptop rental, which will meet your computing needs whilst you learn whether in-house SEO is the right move for you or your company.