It’s the little things that count and that’s true in the world of SEO as well. As you attempt to claw your way to the top of the search engines, it’s important to remember that your success is often dependent upon little issues that can often be overlooked. Multiple grammatical errors, a plethora of broken links, or a general lack of interesting content can ensure your place at the top of page twenty.
So, what would the number one tip for SEO be? Patience. You won’t become an expert overnight but there are a few SEO tips that you can begin utilizing right away to help you move your site in the direction you want it to go. If you are taking the DIY path, don’t try to cram it all in or you will suffer from SEO burnout before you even begin to figure out what you’re doing.
Be consistent. Because SEO is an ever-changing process, it’s important to be consistent with updates and tutorials to ensure you are keeping up with the changes. It might even seem that as soon as you learn one aspect, it will change. Unfortunately there isn’t a crystal ball, so you’ll have to rely on research.
Build the best website you can from the very beginning. Look professional, check your spelling, use videos and most important, ensure links within your site actually work. When site visitors click on a link that takes them to an error page or misdirects them to a site that is irrelevant, they may get the impression that your site isn’t a trustworthy resource.
Keep content interesting and unique. Keep in mind that just because it works for one site doesn’t mean it will work for yours. Don’t try to be like every other site out there. Personalize your site to your business while making the experience easier for your customer too. Include a site map and interesting articles, and don’t go overboard with the technical jargon. Confusing your customers will only ensure they go somewhere else. It’s the content that will optimize your site.
Interact with customers through social media. Facebook, Twitter and LinkedIn, for example, are ranked high in the search engines. Utilizing these social media platforms will give your site a boost in the rankings too.
Optimize for different search engines. Each search engine (Google, Bing, Yahoo, etc) offers tools that will help you optimize your visibility online. While some of these services are free, these search engines also offer paid SEO services like keyword search or word tracker. Knowing what related keywords are trending will increase the chance of your site moving up the rankings. Don’t put keywords into your website solely because they are ranked high in the searches that day, especially if it doesn’t pertain to your business. Not only does it look unprofessional, it is against the rules.
Don’t put all your eggs in one basket. It’s great if you use Google, but don’t forget about the search engines. If one or the other were to change their algorithm tomorrow, your site could instantly move from page one to page thirteen. It’s always better to have a backup plan; your customers aren’t likely to fish through multiple pages to find you.
Whether you are just starting out in SEO or trying to keep up with all the changes, knowing even these basic SEO tips will help get you going in the right direction. Seek out local resources or sign up for an SEO class at the local community college. (Yes, there are classes on SEO now!)
Once you begin reaping the rewards of increased traffic flow and online visibility through SEO, you’ll be glad you stuck with it. And if DIY is not for you, there are plenty of SEO companies that are specialized in this field. Don’t be afraid to seek them out if for nothing else than to see what they can offer your business.
Ryan Franklin is a writer, marketing professional, and small business owner. He blogs about tech and SEO on behalf of Ordoro.com.