Network marketing lends itself to all kinds of spammy, get-rich-quick sales pitches that over promise and under deliver. While some approaches undoubtedly work faster than others (paid ads vs content marketing), these types of empty promises give a bad name to a legitimate industry.
SEO techniques and tactics get especially abused as teachers / leaders often sacrifice long term success of their site to make a quick buck. Many times this isn’t intentional but is instead the result of trusting other teachers and leaders who are using outdated tactics.
Here is a brief list of tactics that are often taught, but that are either bad practice, “grey hat,” or need to be done with much more caution than is usually expressed in the training.
- Automated Software: There is automated software for site submissions, article submissions, blog commenting, forum posting, article spinning, and pretty much every other so-called back-link technique. You should use this software with EXTREME caution or not at all. Having links to your site from extremely low quality sites can hurt your site especially when if your site is new.
- Directories: While good, quality directories are definitely still a valid source of links, there are plenty of directory issues that networkers should be aware of. Posting to thousands of directories that are not relevant to your niche, that are low quality, or that are just crap sites don’t really help a site all that much. There are other issues with directories which this post explains.
- Article Marketing: When used as a strategy to get content in front of an audience posting articles on other sites can be great (such as guest blog posting). However, when this is a reference to bulk posting articles all over the website… just… no. Don’t do that stuff. While it probably won’t hurt your site, it is more than likely a waste of your time and money to do.
- Link Exchanges: The term “link exchange” has fallen out of use, but by it I mean anytime people are exchanging links with other websites that aren’t relevant to their niche at all.
It’s not to say that none of these tactics work, it’s just that with Penguin and Panda (the names of the updates Google has made in the last year), these types of strategies are becoming less and less effective. In some cases, sites using these tactics have already been hit quite hard, and you can often get great results by doing things that are best practice and “white hat.”
As this mini SEO series shows, one good, quality link can be worth 1,000 low quality links. With Google’s updates and apparent hatred of low quality sites, we are quickly coming to the point where it is actually MORE worth it to build quality links than to spend our money and time on obtaining hundreds or thousands of low quality ones.
Tactics such as “dead link building,” purchasing expired domain names, guest blog posting, and genuinely trying to connect to real people in your industry are much better strategies for long-term growth and your authority of your site. And, because most network marketing systems do not tech these tactics, there is a great opportunity to shine.
So before you dive into buying links on Fiverr or dumping your money into a super spinner/submitter, read the mini-series on SEO mentioned above. It will save you lots of time, money and headaches.