High standards of user interface have been the main concern of web designers and developers as it offers great experience for the visitors. Poor usability can break a website. If your site visitors don’t find the information they are looking for, if they are made to wait for sometime or not satisfied with the information you’re providing, they are more likely to quit your website and never come back. To avoid such disasters, you need to be aware of the most common usability mistakes made while designing a website. Following are some common usability blunders that designers make.
Small Clickable Areas
Hyperlinks are designed to be usable. For this, you must make sure that they are easy for the user to click. Sometimes, you may feel that by keeping the font size low, your web design looks great, but you should also think about your users. Your web layout should also support the smaller screens on mobile. Hence, clickable should be made large enough for the user to click easily on it. For this, you could either increase the font size of the link or use the CSS “padding” feature to increase the padding area around the link. Padding also makes navigating easy for your users.
Pagination Used With Wrong Intention
Websites use pagination to distribute content onto several pages. This method really makes sense for websites that have to display long lists of products in a store or pictures in a gallery. Also, crowding a page with too many items would take more time for the page to download.
But these days, pagination is misused on the internet. Web pages like blog articles are unnecessarily distributed over several pages. Here, pagination is done not because the article is lengthy but to increase the page views. As many websites and magazines are making money through advertising, earning more page views would force them to demand more fees for each ad.
While this gets you good income from your ads, it has two drawbacks. One thing is that the visitors really get frustrated when they have to wait for several pages to load to read one article. This creates a strong barrier for your visitors.
Another reason is when it comes to SEO. Search engines consider the content on your page for indexing. If your content is unnecessarily split onto several pages, it is less concentrated with keywords and result in low rankings in search engines.
Make Every Link Open In A New Window
Whenever a user clicks on a link on your site, they are directed to a new window to view the content. This is really annoying for the visitors as they are taken to a new window every time they click the link. So if a user has to read all the pages of your site, he/she has to open a number of windows which is quite irritating for them to do.
Images Used For Wrong Purpose
A website should incorporate only the elements that are really important. This applies to images too. Never use the images for filling in the space. Users often use images as fillers on their page. In case you don’t have anything important to offer to the user, don’t stock your page with irrelevant images.
If at all images are required, makes sure they are properly placed on your page. Users hate websites where images are placed between two-columns of the content. It makes them confused of how to move about the columns to read the text. Keep users in mind while adding the images. It must be easy for them to read the text.
No User Engagement
For a website to be successful, user engagement should be the main concern. It is also essential for building relationships and gaining long-term benefits. Make some time to respond to people’s queries. When you respond they feel that you are always there caring for them. Also, make efforts to fix their problems.
Some websites don’t offer an easy channel for their visitors to stay in touch with their brand. They also fail to add to an email address or contact information on their sites. Online forums are a great option to keep in touch with users. Incorporate a public forum with your website so that if for some reason you are unable to respond to your customers’ queries, another helpful customer may get involved in fixing the problem.
Avoiding all these blunders will increase the usability of your site, which leads to more traffic and sales promotion.
About The Author: Allie is a writer blogger. She loves writing, traveling and reading books. She contributes to punchh.