Opt For Guaranteed Project Success With A Perfectly Developed Web Design Brief

Abiding by a handy blue print has always proved beneficial for the success of projects. Whether you’re working in a web design firm or are a freelancer working for a client, a well-defined brief works wonders in ensuring complete success both for the client as well as for yourself. No matter which type of project you’re handling, drafting a good brief is of utmost importance. As you read this post, you’ll get to learn a lot about web design brief and how you can create them in the best manner. So, without further ado, let me walk you through some interesting assets of web design briefs.

What Exactly Is A Web Design Brief?

Although the success or failure of a project depends on various factors including terms, direction, payments, changes etc. creating a brilliant brief is something that needs to be the topmost priority of every professional. Briefs are basically simple and easy-to-understand documents that serve as a professional way for both the service provider and service seeker to understand each other with utmost amount of transparency. Unfortunately, today’s web designers often skip this step of designing a perfect brief and hence fall into the traps of project mismanagement and failures.

What Is The Difference Between A Creative Brief And A Design Brief?

A creative brief is written for art direction on various large scale projects to guide the creative heads about the tone, message and creative concepts that need to be followed for the project execution. In contrast to this, a design brief is generated once the creative brief has been completed and signed off by the client.

Design Brief

Do You Need A Creative Brief Or Can You Work With A Design Brief?

Whether you’ve been assigned the task of designing a full-fledged website or a simple illustration/logo, it is always better to ask for a copy of the creative brief. Doing this will enable you to get an idea of the general guidelines that need to be followed for meeting creative objectives. Once you have made yourself well acquainted with the creative brief, working with the design brief will become simpler and convenient for you.

A Deeper Dive Into Briefs

Whether you’re a novice designer or an expert, creating a good brief is definitely going to work in your favor. A well-drafted brief not only ensures that you and the client understand the project thoroughly but it even grows your chances of producing a better final product. Moreover, implementing the project with the help of a good creative/design brief will also sustain your creative reputation among the fellow designing experts. All your competitors and even your clients will get an idea that you don’t work on a crappy project but adhere to a set guideline that comprises of all the steps that are required for handling the project in a fabulous manner.

Keeping Things Concise Is Crucial

While delving into the process of creating briefs, make sure to keep things as concise as possible. Although a brief is all about being descriptive to a high level, the more the elaboration, the more are the chances for the emergence of a contradiction. All this will eventually cause you a lot of headache. In order to prevent yourself from entering into such a situation, it is always better to restrict the length of a brief to a single page. The mandatory things that need to go into both, creative as well as design brief include the following:

  • Client/Client Contact information
  • Title of the project
  • Project Overview
  • Objectives and Goals
  • Deliverable Required
  • Target Audience
  • Core Concepts
  • Tone and Image
  • User Proposition/Benefits
  • Mandatory Inclusions
  • Supporting Information and Documents

You must avoid including unnecessary information such as budget, schedules, timeline etc. into your creative brief or design brief. Such information might distract you from the original task of creating the project outline and abiding by the same.


Ultimately, it is a clear and concise brief that serves as an excellent tool for ensuring a better outcome for everyone who’s involved in a particular project. So, go ahead and make the most of the brief because your hard work and efforts are worth of an incredible project success.

Do you know of any other tips that work as a best match for documenting a brief? If yes, do consider sharing the same with our readers. For this, you may use the comments box below.

Author Bio:

Liza Williams is a web developer by profession and a writer by hobby and works for WordPrax Ltd. a WordPress development company. She loves sharing information regarding WordPress customization tips & tricks. If you are looking for PSD to WordPress services then get in touch with her.