In business to business (B2B) content marketing efforts social media has its prime importance, thanks to the incredible popularity of social networking sites. Since past few years, a number of B2B content marketers have become serious about the use of social media platforms considering a huge amount of prospects present in this newly evolved medium.
When it comes to writing interesting articles it can sometimes get to be difficult if you need to write many articles about the same topic and still be writing unique articles about a variety of topics. It’s easy to fall into the trap of just writing a few variations on the same topic and thinking
Many companies and marketers grapple with how to use social media to convey messages effectively in order to increase customers’ awareness of their brand, engagement with their content, and investment in the products or services that are on offer. What many social media marketers fail to do is to utilize two basic responses in their