Local Search Engine Optimization has grown extensively in the last decades. In most cases, it is normally regarded as the same with organic SEO but the two are totally different from one another. Every small and large-scale business can promote their business and attract more customers through Local Search Engine Optimization.
Local Search Engine Optimization involves the provision of search results which are relevant to various searchers based on their current location. Local SEO helps to promote your products and services to local customers. It offers varieties of strategies including – ranking your websites on search engines such as Google, Yahoo and Bing Places for Business, online reviews, use of localized content, and on directories such as Yelp, Superpages, Yellowbook, Foursquare and many others. A vast number of customers make use of search engines find the best local businesses in their neighborhood. Making effective use of Local SEO can help you get increased exposure through a listing in the Google Maps section as well as increase your chances of your products being found among the search result by potential customers.
Local SEO Services
Local Search Engine Optimization services features online marketing approach to target potential customers based on their location. It enables you to place your products and services on different digital marketing platforms and search engines. This will guarantee a growing business in the process. These services are available in vast arrays.
Here are solid Local SEO services that can help to rank your business higher for local search terms.
Title and Meta Tag Description
Title and metatag description are customizable HTML elements that can help you to show your web page contents. These titles and description tags are displayed in search results which is why you need to regard them as “mini-ads”. The generally acceptable character length for title tags is 50 to 60 characters and description tags should be between 160 to 200 characters long. This space must be used wisely and the tag should be catchy to increase traffic. This means that your title tags and description tags must be unique, descriptive, compelling, and impactful. Consider the following tips;
- Do not waste space on page names that does not supply useful information,
- To be able to reach potential local customers include the location of your local business,
- Create keyword from the point of view of your targeted customers to increase your chances of being spotted.
Remember that as soon as you are spotted in search result, you have a high probability of being viewed by your targeted customers.
Use Online Directories and Citations
Enlist your business with respectable local directories online. Such local directories include Merchant Circle, Citysearch and Yelp. Also, search for keywords such as “your city” directories to find the ones at your localities. According to Google, out of five local customers, approximately four make use of search engines to carry out their local business searches. This makes it more important for your business’s name and contact information (NAP) to be on major citation data aggregators including Neustar, Infogroup, Acxiom, and Factual. Also check for errors such as misspellings, lack of suite number, abbreviation and wrong phone number which can reduce your chances of being shown in search results.
Claim and Optimize using Google My Business
You can optimize your local business by claiming your Google My Business page by visiting business.google.com. This involves verification process where you will be sent a Google post Card down to your physical business location. It contains a PIN which will simply allow you log in to verify your business. Such verification processes are very important to ascertain that your business is legitimate and that you are the business owner.
GMB (Google My Business) is a directory and it is very important for local business to claim their GMB page. It is totally free and can give you incredible exposure in your business locally.
Other successful optimization factors for your GMB listing include: writing a solid description of your business, attachment of business hours, specifying type of payment, uploading your business logo and pictures relating to your business. Try as much as possible to populate each section for a complete listing. In addition, there is a page for local businesses named Bing Places for Business and is like Google My Business.
On local packs, reviews can also factor into higher ranking on search engines. Try to focus on getting reviews on the leading social media such as Facebook, Twitter, and Instagram. There are a handful of reputable marketing software tool options that can be used to track, get, and as manage reviews such as the Reputation Loop, Trust Pilot, Get Five Star, and Vandasta.
In addition, several social media platforms such as Tiny Torch and Hootsuite can help you to monitor and get alerts whenever your brand or product is mentioned. Whenever you get an alert about such reviews, try as much as possible to respond on time so as show other users that you care about customer’s thoughts.
Local Structured Data Markup
Structured data markup also known as “schema markup” helps to provide search engines with information about your holdings such as your products, offered services, and reviews obtained. This can be appropriately added to your website’s code to provide higher ranking among search results. According to recent survey, about 31 percent of website owners make use of this markup on their website. Therefore, an effective uptake of local structured data markup will enable your local business to stand out among contemporaries.
Google also encourage local structured data markup usage as it allows their spiders to be able to determine what your website is all about. As a result, Google offers reputable structured data testing tools which will enable you to properly check if there is proper markup implementation.
Implementing these local SEO strategies will enable you to go a long way to top rank your business competitors locally in search engine results and allow your business to grow as anticipated. Get started today!