Does It Matter How You Brand Your Site With A Domain Name?

When it comes to choosing premium domain names for the launch of your official company website, you need to be very careful and exercise forethought before you commit to one. One wrong move in this area could hurt you immensely before you even begin, so take the time to think over your decision. Remember that your domain name directly affects how you brand yourself in the public eye, so don’t be too hasty to rush into the arena before you’re fully prepared to answer all questions concerning how you intend to represent yourself and your business.

Make Sure To Brand Yourself With A Domain Name That You Can Live With

It’s not so easy to change your domain name after you’ve launched your website, especially since, once it’s out there in the public eye, you have effectively branded yourself in the eyes of the international public. So it’s an excellent idea to think long and hard about what you plan to name yourself before you publish your website. One false move could come back to haunt you for a very long time to come, so it’s important to get it right. This is one decision that is very difficult to backtrack on.

It’s Bad To Be Too Trendy, But It’s Worse To Be Completely Out Of Touch

When it comes to choosing a name for your website, it’s a bad idea to rely too much on current trendiness, as trends do tend to come and go at lightning speed, leaving very little behind. However, it’s even worse to be completely tone deaf to current pop culture sensibilities, or so far out of touch that your website is dated before it’s even a week old. There’s a fine line to tread here, and you’ve got to be on the right side of history. Being irrelevant in today’s climate is almost worse than outright criminality.

For example, if you happen to be following the Republican Party during the election cycle, it’s okay to name your domain name GOPRelated if you are selling knickknacks and various items of clothing that are festooned with Republican party logos. On the other hand, it’s a bad idea to brand an entire website (to say nothing of an entire line of merchandise) with a domain name, such as TrumpPower, that relates specifically to a single candidate who is currently in the running. Doing so will date your domain name in a flash, and will render it anachronistic in a very short period of time.

Brand Yourself With Confidence When You Choose Your Domain Name

It’s important to brand yourself with full confidence when you choose your domain name, because this is one aspect of your public persona that you are going to be living with for a very long time to come. Therefore, you’ve got to be absolutely sure that you are choosing a name that you will be proud to answer to under any and all circumstances.

The consequences of choosing a jokey name that wears off quick when the cultural conditions that created it fade away are too hideous to bear thinking about, so make sure you don’t fall into that trap. Choose a domain name that’s distinctive, yet timeless, and you’ll have accomplished your first important goal.