Marketing Your Business on Twitter Without Being Obnoxious

Twitter is the best new marketing tool since, well, since Facebook. But you have to know how to use Twitter correctly to avoid being blackballed among the influencers! If you’re a business planning on using Twitter to build your brand, boost notoriety, or simply get your message out there, here are few tips for using Twitter without being obnoxious…

Skip The “Thanks For Following” Messages

There is literally nothing more obnoxious to Twitter users than a Direct Message inbox chock full of “Thanks!” messages. You may think you’re being courteous, but you’re actually showing your followers that you just don’t get it. Just like you shouldn’t be that person who ends every email exchange with an unnecessary thank you email, don’t be too eager on Twitter.

Stop Retweeting Everything You Like

Retweeting is one of the best functions of Twitter, but it should be used sparingly. If you Retweet too much you’re not putting your own content out there, giving followers little incentive to pay attention to what you have to say. No one is going to assume your business is groundbreaking because of your amazing ability to spot interesting Tweets.

Don’t Endlessly Promote Your Business

Using Twitter is tricky from a business perspective. The casual nature of the medium makes it easy to forget you’re on the site to interact, not just promote. Just like people tune out commercials they’ll quickly tune out (or unfollow) your Twitter updates if all you ever do is pitch your service. Try to keep the ratio of promotional/unpromotional Tweets at about 1:10.

Thirty Tweets a Day Is Probably Too Many

Know your limits. There’s a happy medium to strike on Twitter – you have to be active enough people recognize your voice but you can’t take over their newsfeeds, either. If you don’t have something useful or pertinent to say, don’t Tweet it. And no business has 30 (or more) interesting tidbits a day.

Stop With All The Hashtagging

Hashtags are great. They help categorize your Tweets (even though Twitter’s new search function does a pretty good job of that already) and define what audience you’re posting for. But keep it to one to two hashtags per Tweet lest your 140-characters be taken over by illegible symbols.

Don’t Be Controversial Just Because

Remember you’re a business. Although it’s important to have a voice and stand out on social media, you want to stand out for the right reasons. Unless you have a vested interest in something political or religious, don’t weigh in using your Twitter handle. Professionalism should be in the forefront of your mind no matter how casual the medium you’re using.

Twitter is a terrific branding tool but it can turn on you fast if you don’t know what you’re doing. Try to always put yourself in your followers’ shoes before you Tweet…what would you like to read? Try and Tweet with that in mind.

Ryan is a product manager at, with 5 years experience in online marketing and product development. In addition to web related businesses, he also enjoys the latest news and information on emerging technologies and open source projects.