This article will explain the ins and outs of white label web design, what it is, why it is used, and who can benefit from these types of services.
What is White Label Web Design?
“White labeling” is where you can offer products or services from another provider as though they were your own. An easy way to understand this is to think of a blank, white label or name tag. When you are presented with a name tag or label, you can write your name on it. This is essentially the same as white label services. They allow you to put your own name on the services and call them your own.
Why White Label?
White labeling services allows your company to focus on growth, sales, and customer relationships without having to do all of the work yourself. Outsourcing your services to another firm can also allow you to easily add complimentary services to your current offering to increase revenue from your current customers.
For example, if you are a social media company that offers stellar social media services to your customers, it would probably make sense for you to offer websites, email marketing, paid advertising, or other related products to your customers. Finding a web firm that offers their services to you under a white label arrangement would enable you to provide additional services and therefore additional value to your customers without any additional work to provide these services. The customer remains your customer yet would receive the benefit of other services.
Who Should Get Labeled Services?
Here are a few examples of companies that could benefit from outsourcing or white labeling their web design services.
- Small web firms and one-man shops – The owners of small web firms often wear many hats in their business. They do the accounting, the customer relations, the project management, the janitorial work, the HR work, and then do web design and development on top of that. Outsourcing the web development or design to another firm takes a big chunk of work off the owner’s plate and allows more time for sales and marketing.
- Companies that provide complimentary services – Like the example above, social media companies or companies that do other types of online advertising or internet marketing also benefit from using a white label agency because it allows them to expand their offerings, make more money, and give more value to their customers at relatively low effort for them. They’ve already built a relationship with their customers, and suggesting additional products that would benefit the customer is just the next logical step.
- Large web companies – Large web agencies can benefit from white label services because these services can help them save a tremendous amount of money. Farming out work to another firm can be much cheaper than hiring several full-time web designers or developers and having to pay for insurance, workman’s compensation, social security, and other hefty costs that come with employees. Outsourcing to another firm can help large web firms decrease HR costs and increase their bottom line.
Where Do You Find These Types of Services?
Our company offers white label web design services at reasonable prices. Our goal is to have each white-label relationship be a “win” for both our customers like you and for ourselves. Because of this, we will work with you on pricing based on the types of sites that you do.
When you visit our site, you’ll see that we also sell WordPress themes. Our company has been providing WordPress themes for over 4 years and our themes have been downloaded by over 70,000 users. We know WP inside and out and therefore we’ve been able to handle every project our current clients have sent our way.
If you think white labeling web design services might benefit you or your company, please get in touch about our services and let’s see if there is a fit.