Public Opinion: Improve Your CRM With A Secure Website

Thousands of recent hacker attacks have put the American people on edge. From DDoS attacks on government websites to hackers who stole millions of credit card numbers and other damaging information from major retailers, these types of attacks have changed the perception we have about how safe the Internet for making a purchase. Below are proper information security techniques suggested by Sense of Security in Australia that can help ward off potential attackers and improve your CRM at the same time.

Why Customers Shop More at a Safe and Secure Website

Having credit card information stolen is one of the most stressful situations someone could ever experience. People are already wary enough about typing their information into an unknown form online that they must be reassured that their credit card information will be secure one it’s sent to the bank for processing.

Consumers shop at safe websites because these sites have a reputation for security and the protecting the integrity of information. They won’t have to worry about dealing with potential security risks that involve their personal and financial information.

The ability to make someone feel at ease when checking out is the main reason customers will shop more often at safe and secure websites.

How To Increase Brand and Customer Trust with Information Security

Increasing brand trustworthy among a targeted consumer-base when it comes to information security can be a difficult task. The first step is to set up a full-proof eCommerce security plan that includes the following features:

Layered Firewalls and Security- Set up multiple security layers around your website to protect information stored in your servers and databases. Take your administration panel off the public network and host it on a private, closed network instead. Use penetration testing to ensure you’ve covered all of your bases.

Use SSL Certificates- SSL certificates are very affordable and should be installed on your website. They provide an added layer of security for any private information and financial information that passes from the website to the bank for approval. The certificates work by encrypting the data being transferred before it reaches the bank.

Close any Holes You Find- There might be holes in your website that you were never aware you had. Hackers can find these holes and DDoS attacks, Cross Site Scripting attacks and SQL injection attacks. You can reduce your risk of these types of attacks by doing penetration testing and installing a web application firewall.

After your new security measures have been implemented, notify your consumer base by reaching out on social media, sending direct emails with an announcement if you have a list and launching a PR campaign. Place notices across your website about the many measures you take to ensure their privacy and the security of their information, and include an PCI compliant SSL certificate stamp on the checkout screen.

How an Improved IT Security Plan Can Affect Your CRM

Customers only deal with reputable websites and taking the necessary steps to become secure is how you become trustworthy in their eyes.

Once people notice the level of importance security has within your company, the word will spread and you will start seeing an improvement in customer relations, an increase in traffic to your eCommerce site and an improved conversion rate.

About Archie Ward

I am a writer, blogger and digital media enthusiast. Originally from Australia, I know call Chaing Mai in Thailand my home. I spend most of my time reading and writing, but if I've got to get physical then I find the best forms of exercise are skateboarding, martial arts and plain old walking.

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